Cheaper car insurance for gamers

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According to Allstate, the technology can improve driving skills to the point where stopping distances by an average of "22 feet when travelling at 55 miles an hour". That's about 90 kilometres an hour, which leads to an inevitable question: since when has pensioners travelling at high speeds been the problem?

Our inner cynic suspects this might be a cheap and ageist marketing ploy: no-one over 50 will perform well in the games, so no discounts will apply, but Allstate reaps the free publicity. But presuming this is a genuine (and successful) scheme, here's some useful ways this kind of approach could be extended.

Pro-active adjustment of your monthly payments based on your performance in online gaming leagues. There's room for partnerships galore here: the PS3 could probably use the publicity, and there's a bunch of ISPs who'd be happy to flog insurance to their existing gaming audience.

Discounts for people who regularly visit porn sites. After all, they're good at concentrating on visual cues and potentially have excellent wrist strength for sudden gear changes and other manoeuvres.

A free Wifi game for every five minutes you have to spend on hold. That'd speed up those lazy phone answering types no end.End.

"hahaha..Another marketing strategy just to sell."